
In 2021, Bill Arnold and Brandon Still became fast friends.
The Clarkston musician and entrepreneur met through Wiltsie’s, a pop-up listening room that features live performances from Michigan musicians and doubles as a co-working space.
“I started doing shows for Brandon, both solo and then with One Ton Trolley,” said Arnold, who fronts the roots-rock band.
“Had it not been for Wiltsie’s, Brandon and I probably wouldn’t know each other. My whole network changed as a result of Wiltsie’s.”
Arnold and Still also witnessed the instant connections people started making while attending shows at Wiltsie’s.
“My career has morphed into helping small towns build co-working spaces [like Wiltsie’s],” said Still, who works in economic development and runs The Integrated Life Company.
“Our tagline that we’ve fallen into with Wiltsie’s has been transformational music experiences. It’s transforming the places, it’s transforming the people, and it’s transforming the artists in that they actually get to have a connection with people, too.”
That shared love of music, connection, and community struck a chord with Still and Arnold. By March 2024, they started laying the foundation for Echoes in the Iron, a multimedia project that supports small-town revitalization and builds community through music, storytelling, and entrepreneurship.
The project includes a series of YouTube videos spotlighting small business owners, musicians, and community advocates in Michigan.
“The music is obviously the main focal point for drawing people together and having the emotional spark to get people truly engaged,” Arnold said. “But we want to showcase their town, too, along with the businesses and the history. We want to combine everything … and foster community through all of that.”
I recently spoke with Arnold and Still to learn more about Echoes in the Iron.