A new Detroit-based record label will celebrate fresh sights and sounds Friday night.

Old Main Records, a Wayne State University (WSU) student-run record label and organization, will host a multimedia launch party at St. Andrew’s Church in partnership with Nice Place Detroit. It will feature live music and visual art from some of the Motor City’s most promising artists and creatives.

“We want to help connect people who are interested in all forms of art under one roof and further develop a sense of community. People attending can expect to meet incredible people in the city and to enjoy a night that includes visuals and high-energy music,” said Patrick Norton, Old Main Records creative director, Nice Place director and a WSU music technology senior.

“The goal for this event for the artists and volunteers involved is to give a platform to show the city what we are made of. The ability to utilize the university has opened so many doors for connections to press and other music industry and art world contacts.”

Launch event attendees will encounter a broad spectrum of Detroit-based experimental, blues-punk-garage and indie rock from Dirt Room, The Stools, Mac Saturn and Craig Garwood. This emerging lineup represents the first round of artists who have expressed interest in signing with Old Main Records.

Old Main Records also has compiled “Nice Plays: Local Detroit Underground,” a Spotify playlist that features dozens of artists across a multitude of genres. All artists included on the playlist have submitted their music for consideration to the label.

To complement the music, nearly a dozen visual artists will display their creative vision and prowess throughout the night. They will include Sleepyboness | Sarah Brazeau, Caitlin C. Harvey, MLE, Anastasiya Metesheva, RELYDETROIT, Max Jurcak, Erin Theroux, Shelby Say, Synefeld, Kristal Michal-Brasseur and Tyler Sykes.

“We feel this particular lineup is cohesive in reflecting the high energy that we want for our organization to kick off. In terms of the overall aesthetic, we plan to make each event unique and make our selection of music as eclectic as possible while also maintaining a theme,” Norton said.

“We also want to bridge some gaps within the art world of metro Detroit. We wanted to include students from Wayne State, the College for Creative Studies, Eastern Michigan University and artists from Detroit to help expand the art community. We wanted visual artists for the event to help cross-pollinate between different scenes that don’t always work alongside one another.”

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