Beyond the Studio – South Main Street Marketing Promotes Artists, Albums

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A new music marketing firm is amplifying artist voices beyond the recording studio.

Known as South Main Street Marketing, the firm advises, supports and promotes musicians in their marketing efforts. Launched earlier this year by David Roof and Stephanie Reed, it’s already achieved a growing roster of multi-genre artists, including Linden Thoburn, Jeff Adams, Mary Beth Howell and Dirk Kroll among others.

“Every record that I’ve made has ended with the same conversation – ‘Hey, I’ve got a record, but what do I do now?’ I’ve been producing about 12 to 15 albums a year for more than a decade, and in total, I’ve probably been part of over 200,” said Roof, who also owns and operates Rooftop Recording.

“I know the time-intensive efforts that go into what musicians have to do to promote a record. There aren’t many formal resources for musicians to consult to answer that question. I sensed there was a void in filling that need for musicians.”

Roof shared that thought with his business and creative network and quickly connected with Reed through Chris McCall, an Ann Arbor singer-songwriter, voice coach and meditation counselor.

“I had been working with Chris on her marketing, website and social media and learned through her that Dave was looking for someone who did this kind of marketing,” said Reed, an experienced marketing, creative and business development executive/consultant.

Within a few weeks, Reed and Roof assembled a business plan and company framework to launch South Main Street Marketing, which is named after Ann Arbor’s famed downtown thoroughfare and honors both Reed and Roof growing up in Michigan.

For their new venture, the duo developed a suite of marketing and creative services which range from digital experience design and digital media to social media management and marketing consulting.

Each new artist relationship begins with a discovery session to identify goals, expectations and next steps. An artist can choose from à la carte or bundled services depending on their needs and budget.

“I use the same philosophy I’ve used with all my clients through the decades. Our goal is to discover who a client is and where they’re coming from as well as their goals and voice. We give them the plan, tools and encouragement needed to have their voices heard,” Reed said.

“South Main Street Marketing’s operating premise is to listen to people, provide the resources they need, and educate and set them free. We want artists to not feel tethered. We’re all about supporting an artist’s individual needs and goals.”

Additionally, the firm’s focus allows artists to spend valuable time honing their musical craft instead of getting absorbed in ancillary activities. At South Main Street Marketing, Reed and Roof want musicians to take back their opportunity costs.

“All the time that musicians spend marketing themselves is not time they’re practicing their instrument, writing a new song or experiencing the world. If we can help take that burden off of people, then we’re helping create more art by freeing up artists’ time,” Roof said.

Looking ahead, South Main Street Marketing will continue meeting their goal of quietly remaining behind the scenes to ensure artists stay front and center. As part of a collaborative approach, they’re creating clear plans to elevate artists and support their uniqueness while helping grow the music community.

Time Machine – Dani Darling Unites Past with ‘The Future’ on Latest Psychedelic EP

The Future
Dani Darling transports listeners to a boundless cosmic frontier filled with vintage-neo soundscapes on “The Future.”

Drenched in psychedelic sensibilities, space-age rhythms and funky prog-jazz fusions, Dani Darling vividly constructs an insightful time machine that revisits past reflections and welcomes future possibilities.

The Ann Arbor chanteuse-guitarist instantly transports listeners to a boundless cosmic frontier filled with vintage-neo soundscapes and never-ending stories on The Future EP, which dropped June 25.

“The kind of energy we need is that kind of New Year’s Eve vibe, like having a fresh start, feeling adventurous and wanting to see what’s out there. When it comes to these current times, I think it’s about being hopeful for the future and the energy that people have when they’re anticipating it and feeling positive about it,” said Danielle Davis, aka Dani Darling.

“That’s why New Year’s Eve is my favorite holiday; that whole energy is unmatched when everyone is hoping for something greater and looking forward to letting go of what’s in the past.”

Darling initially envisioned The Future during a winter solstice 2020 recording session at Ypsilanti’s Grove Studios. At the time, she recorded the album’s astral, improvisational jam, “The Age,” and embraced the hypnotic, psychedelic sound that emerged.

“After we all finished playing it, we stopped and looked at each other and said, ‘Whoa that was exactly it.’ Then we were like, ‘Let’s do it again,’ and the New Year’s Eve session was the one heard around the whole project. It was a seven-hour lock-in, and most of it came out of that,” said Davis about her third release and follow-up to 2020’s mystical Mage EP.

“I was also thinking about the next phase of Dani Darling coming from a very lo-fi, toned-down sound where I’m pretty limited with my resources to suddenly having this ability to bring my friends and people I really respect in musically. That really changed the game.”

Continue reading “Time Machine – Dani Darling Unites Past with ‘The Future’ on Latest Psychedelic EP”

Pep Talk – Alison Albrecht Silences Self-Doubt, Second-Guesses on ‘I Say’ Single

I SAY COVER
Alison Albrecht shares her personal transformation on “I Say.” Album artwork – Andrew Albrecht

Alison Albrecht elegantly transforms past lessons into future growth.

The Ann Arbor pop-soul-folk singer-songwriter deeply reveals her personal metamorphosis on “I Say,” an authentic, fearless anthem about taking charge of one’s life.

“It encapsulates exactly how this last year has gone for me. It’s just been a huge transformation in realizing if you can let go of the ‘supposed tos’ and the ‘shoulds’ and just live more boldly with conviction and confidence life opens up so much more,” Albrecht said.

Albrecht carries her courageous mindset forward as beating electronic drums, delicate cymbals, mellow bass, contemplative piano and tranquil synths provide internal strength. She soulfully sings, “Silence the voices/Chin up/Look into the mirror/Lock eyes with the face/And finally the fog begins to clear/Biting my nails down/But alone/Nowhere to hide/I breathe the same air/With a fresh new pair of eyes.”

“I’ve been diving into passion projects rather than thinking, ‘I should do this’ or ‘I should do that.’ I’m finally having the confidence of living in every moment and being present. This time, I say I’m not going to listen to those outside voices like I had been for a long time,” said Albrecht, who’s inspired by Sara Bareilles.

Albrecht teamed up with younger brother Andrew Albrecht to co-write and produce “I Say” in their home studio. Andrew provided the thoughtful piano instrumental while Albrecht penned the personal lyrics during a brief, torrential downpour.

“Two seconds later, the clouds suddenly parted and the sun beautifully shined. I was like, ‘That is such a metaphor for the song, and I need this right now.’ I tried to harness that sort of energy, and we wrote the song real quickly. It’s definitely one of my favorites,” she said.

The Albrechts sent the finished track to Jim Kissling at Ferndale’s Tempermill Studio for mastering. Once the single was released in March, the siblings started developing a concept for the upcoming “I Say” video, which will drop later this summer.

“We’re so lucky to live in an era where we can do things ourselves. I’m all about authenticity and trying to know exactly who I am and who we are. I think capturing video and audio in spaces where we feel comfortable gives the audience great insight into who we are,” Albrecht said.

Continue reading “Pep Talk – Alison Albrecht Silences Self-Doubt, Second-Guesses on ‘I Say’ Single”

Bite Down – The Fragile Corpse Absorbs Lost Souls on ‘Let Us Prey’

Let Us Prey
The Fragile Corpse’s “Let Us Prey” single addresses the existential dread people face in life. Artwork – Matthew “Thew” Vayle

With raw, dark sensibilities and passionate, mystical lyrics, The Fragile Corpse instantly sends an alt rock rush of blood to the head.

The Ann Arbor goth-grunge collective pierces the flesh, seeps into veins and ingests troubled souls on their new vampiric demo single, “Let Us Prey,” now available on Band Camp.

“I tried to add a little bit of vampire imagery in the song to help create a sense of the existential dread that life can feel like when you’re at a low point. Life keeps going and never stops, and sometimes you feel like you need a break,” said Matthew “Thew” Vayle, The Fragile Corpse’s vocalist-guitarist-drummer.

Let Us Prey” deeply explores that murky internal abyss as coarse, turbulent electric guitars, gentle cymbal taps, steady drums and spirited bass submerge listeners in a raging emotional underworld.

Vayle calmly reflects, “I refine my taste on crimson wine/The ambrosial waste of god’s divine/If love is a sickness/I must be terminal/An immortal blight on the bloodline.”

“I find having that ability to relate to a piece of art often makes me feel less dreadful. The lyrics in songs like that can get pretty overdramatic at times, but I love that. Being in that state of mind can turn small things into daunting obstacles, and it can literally feel like the world is ending,” said Vayle, who’s inspired by The Smashing Pumpkins (think Adore) and Type O Negative.

“I wrote and recorded the song about three to four years ago and didn’t really touch it since. I was trying to put together a goth band at the time and wrote a few other gothy songs that are unfinished as well.”

Continue reading “Bite Down – The Fragile Corpse Absorbs Lost Souls on ‘Let Us Prey’”

Brand Name – Sam Watson Honors Neisha Neshae in Celebratory Video

Sam Watson eloquently pays tribute to Neisha Neshae in a laudatory new video.

The Ann Arbor R&B artist-engineer-producer honors the emerging Detroit R&B trap songstress in a four-minute, MTV Cribs-style video for her namesake track. Neshae co-stars in the video with Watson and Ypsilanti hip-hop artist Young’n Destined.

“Having Neisha in the video was dope; I appreciate her coming through. In fact, I speak for everyone who was there at the video shoot. We all appreciated and loved her for being there. I’m not sure how she found out exactly,” said Watson, who’s racked up over 25,000 views on the video.

“We were promoting the upcoming shoot so I assumed someone tagged her and kept sharing the post. Her presence brought more life and more energy to the video. Everyone was bringing their best to the table, but Neisha brought some more light to this bright environment.”

Filmed by Xerox Visuals, the “Neisha Neshae” video features Watson, Young’n Destined and a bunch of friends celebrating together at a lively house party. Watson and Young’n Destined each serenade Neshae as the party’s guest of honor at an Airbnb in St. Clair Shores.

“MTV Cribs was always a great show so I figured why not bring that back to life in the video. Recruiting everyone was pretty easy. Everyone who had heard the song did tell me that they wanted to be part of the video if it ever came up,” Watson said.

“We contacted all of our friends and told them to come and bring their friends, too. Everything fell into place. We’re all about good vibes so everyone knew what to bring to the table; besides everyone was good people.”

Continue reading “Brand Name – Sam Watson Honors Neisha Neshae in Celebratory Video”

Moment of Truth – London Beck Unearths Deep Vulnerabilities on ‘The Black Satin Sessions’

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London Beck confronts dark emotional terrain on “The Black Satin Sessions.” Photo – E. (Liz) Keller

London Beck beautifully reveals the earnestness and empowerment of being vulnerable.

The Ann Arbor R&B vocalist-instrumentalist-producer and Amplify fellow openly shares a personal, emotive journey of defeating inner demons and embracing newfound strength on their latest album, The Black Satin Sessions.

“This project really showed me that it’s OK to be vulnerable and ask for help. It’s OK to use the resources that are available to you if you feel like you’re giving it your all and nothing’s really working. Even though there’s this outspoken, loud and formidable essence of London, I want people to understand there’s a softer, more thoughtful side of me,” Beck said.

“In that vulnerability, it’s OK to move toward a path of healing, and it’s OK to heal with people who have your best interests at heart. I can still encourage people and open doors for them while making space for me to have my needs met.”

Beck openly chronicles confronting dark emotional terrain while uncovering an enlightened path of self-redemption across 13 passionate, metamorphic tracks on The Black Satin Sessions. Each multi-genre track shifts, shimmies and soars over introspective lyrics, exquisite instrumentation and fiery vocals.

With Beck at the helm, listeners seamlessly absorb enchanting sonic snippets of R&B, electro pop, dance, Motown, rock, classical and folk rolled into a refreshing auditory experience.

“I had initially intended to put out two smaller EPs, one that was rock, acoustic-focused and one that had the electro vibes that people typically know me for. As we were working through this project and with the Amplify fellows, I was really thinking about my journey, and it all came together in the most beautiful, unexpected way,” said Beck, who’s also a classically trained violist.

“I decided to write and make music that’s on my heart and my mind. Once I had finished all of the music, and I listened to it, I was like ‘Wow, this really tells my story.’”

Continue reading “Moment of Truth – London Beck Unearths Deep Vulnerabilities on ‘The Black Satin Sessions’”

Summer Stage – Ann Arbor’s Broken Branch Outdoor Concert Series Starts June 5

Summer Series Title
Broken Branch will feature eight free biweekly Saturday shows from June to September.

Sara Gibson and Adam Labeaux promise a summer filled with fiery jams, folky tales and friendly stage banter.

The Ann Arbor musicians will revive their long-running live music backyard showcase, Broken Branch Summer Series, after last year’s pandemic-induced hiatus.

“Many people have been locked in their houses, and they haven’t had an opportunity to do anything. Musicheads are shriveling up inside and really need to get out,” said Labeaux, whose Broken Branch ranch is located near Dixboro.

“But then there are the performers and gig workers who have had no place to play, and we have a place where people can gather safely. We can support the musicians who have been hit, provide a place for people to see shows and marry that together here.”

Together, Labeaux and Gibson will reunite those eager musical forces through eight free biweekly Saturday shows from June to September. The eclectic lineup will include a rich blend of country, folk, jazz, alt rock, soul pop, world rock and bluesy funk sounds to appease live music diehards:

June 5 – Linden Thoburn Scarecrow CD release party

June 19 – Djangophonique

July 3 – Labeaux & Co. with special guest The Welcome Homes

July 17 – Mike Gentry

July 31 – James Henes and the Head Full of Ghosts

August 14 – Judy Banker Band

August 28 – Adam Plomaritas Band

Sept. 11 – The Broken Branch Breakdown – Chirp, Hullabaloo, Mark Jewett, Anna Lee’s Company, Allie Garland with Awesome Sauce and more

This specially curated lineup of emerging and established artists stems from Labeaux and Gibson’s desire to support and join different collaborators on their tree-lined, wraparound deck. Labeaux started the Broken Branch Summer Series in 2014 as a way to his friends perform live at home.

Continue reading “Summer Stage – Ann Arbor’s Broken Branch Outdoor Concert Series Starts June 5”

Academic Journal – DASHpf Chronicles Personal Changes, Professional Milestones on ‘Fully Licensed’

Fully Licensed
DASHpf’s Peter Felsman chronicles the rewarding, yet challenging parallel paths he pursues in his personal and professional life on “Fully Licensed.” Artwork – Hank Felsman

After surpassing each academic milestone, DASHpf brilliantly takes poetic license with his musical endeavors.

The Stony Brook University postdoctoral associate and New York City attic folk singer-songwriter openly reflects on life changes, internal revelations and professional accomplishments on Fully Licensed, now available on all streaming platforms.

“In 2020, the pandemic slowed things down, and I’m a little backlogged on academic milestones to mark, but Fully Licensed is sort of a catch-all marking my full license as a therapist along with a PhD and other stuff,” said Peter Felsman, aka DASHpf or “-pf,” who earned a doctorate in social work and psychology from the University of Michigan in 2019.

Filled with intimate, thoughtful storytelling, DASHpf’s Fully Licensed chronicles the rewarding, yet challenging parallel paths Felsman pursues in his personal and professional life. Each track highlights an achievement or contemplation that invites listeners to deeply connect with Felsman’s rich, concise tales.

“I have a creative process where between recording and releasing an album I get severe writer’s block, and I’m excited to release this album so I can free my brain up to keep writing,” he said.

Like Father, Like Son

Felsman first shares the creative fruits of his latest DASHpf writing spurt on the heartfelt opening track, “Not Not a Morning Person,” which honors his late father. Tender acoustic strums, sorrowful vocals, buzzy electric guitars, thumping drums and spirited bass elegantly capture Felsman’s vivid memories and sorrowful moments.

He reflects, “When you first got your diagnosis/And I was stuck laying in bed/You said, Kid go smell the trees/And I knew exactly what you meant/I’m not not a morning person/I just wake up missing you/Missing all your motivations/Missing all you’d love to do.”

“It was a tribute to my dad who died of lung cancer the summer before I moved to Ann Arbor to start my undergrad. He knew that I would be a student at the University of Michigan, and I did that for 10 years. It felt important for me to acknowledge the role of grief in my Ann Arbor life,” Felsman said.

“At one point in the song, I say, ‘Stay close to your brother/Take care of your mother, too.’ Those were his last words to me. He was always supportive of my musical life, which I think was partly a consequence of his music teacher as a kid telling him to lip sync in choir because he couldn’t carry a tune. He lived vicariously through his kids being musical.”

Continue reading “Academic Journal – DASHpf Chronicles Personal Changes, Professional Milestones on ‘Fully Licensed’”

Saturday’s Virtual Amplify Kickback Show to Feature Kenyatta Rashon

Kenyatta Rashon will perform Saturday during the Amplify Kickback livestream show. Photo – Kyla McGrath

The Amplify Project and Ypsilanti R&B vocalist and Amplify fellow Kenyatta Rashon will host a virtual fundraising show Saturday to benefit Do You See What I See, a local organization that supports female mentorship and empowerment.

Known as Amplify Kickback, the show is part of a concert and panel discussion series aimed at supporting Washtenaw County community organizations. Amplify Fellowship artists will be featured while local organizations will receive a portion of the show’s proceeds from the ticketed livestream event. 

Sponsored by Leon Speakers and Grove Studios, The Amplify Fellowship supports and funds musicians’ creative efforts in exchange for volunteering with local nonprofits and agencies. It’s part of the overall Amplify Project, which supports community engagement and artistic expression in Washtenaw County.

“Bringing artists and organization representatives together in this way just makes sense. We’re hoping to show our audience the incredible journey of both the fellows and the communities they serve. Along the way, we hope to establish the Leon Loft as a community space, and we are extremely grateful for the sponsorship and support we have already received,” said Maia Evans, Amplify Project co-founder.

With Evans at the helm, The Leon Loft at Leon Speakers, On-Air Elements, Grove Studios and the Ann Arbor Summer Festival will produce the events. Grove Studios and Leon Speakers have been working together over the past year to share virtual content throughout the COVID-19 pandemic.

Amplify fellows Dani Darling and London Beck will perform as part of the Amplify Kickback show series in April and May. For more information, visit The Amplify Fellowship website.

Show details:

Amplify Kickback Series: Kenyatta Rashon

7 p.m. to 9 p.m. | Saturday, March 20

Tickets: $15-$75

On Course – Madelyn Grant Finds Motown-Inspired ‘Purpose’ on Debut EP

Madelyn Grant’s “Purpose” EP explores the challenges of reaching self-actualization during a personal transformation. Artwork – Sebi White and Quinn Faylor

Madelyn Grant elegantly charts a new creative course.

The Detroit neo-soul singer-songwriter opted for a classic Motown-inspired sound on her debut EP, Purpose, after forging an initial electronic, trip-hop pathway.

“I love the sound of Emancipator and FKJ, but after touring and performing with them, I realized I wanted to capture more of that Amy Winehouse-Sade vibe. At that moment with electronic music, I wanted to go more in an organic direction of being live with everyone in the studio, and I think these songs lend themselves to that,” Grant said.

“I’ve got this combination of songs, and they sound like Motown, Al Green, Bill Withers and Stevie Wonder. They don’t sound like sound like trip-hop, FKJ or Emancipator. The people who helped arrange these songs with me were U-M jazz school alumni, and they added some jazz influences in there.”

Grant beautifully jazzes up her nostalgic, soulful project across five introspective, fervent tracks. Out today via all streaming platforms, Purpose delves beneath the surface and explores the challenges of reaching self-actualization during a personal transformation.

“After listening back to these songs and realizing this intense process I went through creating this EP, I had this image of a butterfly that kept coming into my mind. When moths and butterflies go through this transformation and reach their final stage, they have to go through this intense cycle. It’s not always pretty, but in the end you’re left with something that’s worth waiting and being patient for,” she said.

Continue reading “On Course – Madelyn Grant Finds Motown-Inspired ‘Purpose’ on Debut EP”