Tag: Crooked Tree Creative

Virtual Airwaves – Brian Maloney Features Michigan Artists and Music on The Sonic Coast

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Brian Maloney runs The Sonic Coast, an online radio station that plays Americana, roots and rock music by national and local artists. Photo courtesy of Brian Maloney

In 2014, Brian Maloney instantly reconnected with his hometown and its musical legacy.

The Sonic Coast founder and chief music curator visited the Motor City to attend a Crain’s Detroit Homecoming and started pondering his next life chapter.

“I was in downtown Detroit for a couple of days with the event, and everywhere I looked, I was reminded of what a remarkable place this city and state are in the music industry,” said Maloney, who spent 40 years working in radio and now resides in Raleigh, North Carolina.

“The following ‘revelation’ about what to do in retirement happened in February of 2020 when I brought The Gasoline Gypsies down to North Carolina for a couple of shows and a media tour.”

The band sold out two shows 700 miles from Port Huron, Michigan and reminded Maloney about the draw of Michigan-made music.

“It became clear I was going to focus everything I had learned over the past 40 years on my two favorite things: Michigan and local music,” Maloney said. “So when I retired, The Sonic Coast was born.”

Today, Maloney oversees the burgeoning online radio station, which plays Americana, rock, folk, country, roots, soul and funk from national and Michigan artists.

“I saw a tremendous opportunity in the state to play local artists (abundant!) on a meaningful platform to give them exposure next to national acts that were getting limited exposure in Michigan. Unfortunately, traditional commercial radio doesn’t invest in/support local artists much anymore,” he said.

“It’s honestly more important than ever for a band to get played and promoted on a platform. Spotify, Pandora and others are simply a database of music for consumers. Sonic Coast plays, promotes and interacts with the artists.”

To learn more about The Sonic Coast, I chatted with Maloney about becoming a DJ, working in radio, taking leadership roles with several stations, growing his new online radio platform, celebrating Michigan artists and music, adding curators and supporting live music.

Continue reading “Virtual Airwaves – Brian Maloney Features Michigan Artists and Music on The Sonic Coast” →

New Moon Songwriting Challenge Facilitates Artist Co-writes and Collaborations in April

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An upcoming songwriting challenge encourages artists to seek out new collaborations with other songsmiths.

Starting April 1, artists can partner with another songwriter (or two) to co-write and enter an original, unreleased song in the inaugural New Moon Songwriting Challenge.

Open to all ages and genres, artists can submit their co-written songs by recording a video of their performance and posting it on Instagram using the hashtag #newmoonsong and tagging the following songwriting challenge sponsors by April 30: Electric Moon Studios (@electricmoonstudiosgr), Chelsea Whitaker Photography (@chelseawhitakerphotography), Sounds of the Zoo (@soundsofthezoo) and Crooked Tree Creative (@crookedtreecreative).

Entrants also must follow all four of those Instagram accounts to participate. The songwriting challenge ends at midnight on April 30, with submissions limited to one entry per artist.

Participants can be from anywhere, but each entry must include a collaboration between at least two or more artists.

“Our hope is that artists have the chance to create something new with someone they might not have collaborated with before,” said Elle Lively, a Grand Rapids, Michigan artist development consultant and collaboration facilitator with Crooked Tree Creative and a songwriting challenge organizer and sponsor.

“The whole purpose of this challenge is to bring artists together who choose to participate in something a little different.”

A panel of judges will review all entries via Instagram and select the grand prize and runner-up winners by May 7.

The grand prize winner will receive a recording session with Electric Moon Studios to record the song, a promo photoshoot with Chelsea Whitaker Photography, a live showcase opportunity with Sounds of the Zoo, a video shoot with Dogtown Studio and an artist consulting session with Crooked Tree Creative.

The runner-up will receive a recording session with Electric Moon Studios, an artist consulting session with Crooked Tree Creative and a promo photoshoot with Chelsea Whitaker Photography.

Songwriting challenge service providers are located in Grand Rapids and Kalamazoo, Michigan, so winners must be willing to travel to redeem the services.

All artists that submit entries will have their songs featured in a social media post. They also will receive a 10-percent discount on related services from select sponsors through October.

For more information, visit Crooked Tree Creative’s Instagram post.