In a quarantined world, Rags and Riches relishes being on the fringes of society.
The Lexington, Kentucky EDM pop-rock duo of brothers Tanner Whitt (vocals, guitar) and Peyton Whitt (drums) ventures underground and demands authenticity on their new seismic single, “Blood Runs Cold,” which dropped April 24.
“‘Blood Runs Cold’ really couldn’t have been a more perfect song to release right now. We felt not only did it relate to what we are all living in, but also the outcasts who have never fit in were very important to us. We wanted people to realize sometimes the people who never could fit in anywhere were born to stand out,” Tanner Whitt said.
Rags and Riches boldly stands apart as earth-shattering synths, blaring warning sirens, pounding percussion and piercing electric guitars erupt an underground homogeneous society. Tanner Whitt defiantly sings, “Is your head on straight/Cuz I feel like a stranger in a social abyss/Locked inside a box where my survival’s at risk/Survival’s at risk.”
The track also features a compelling video with clones wearing yellow hazmat suits and black gas masks while gathering in a deserted subway station with flashing lights. Together, they stand in single-file lines and closely monitor the station for a potential airborne virus (think COVID-19).
“We felt the hazmat suits made perfect sense with how we are living. Everyone being distant feels like living in hazmat suits. The video was more for relatability than a deeper meaning on this one,” Tanner Whitt said.
“Blood Runs Cold” also serves as the second infectious single Rags and Riches has released this year. In February, the Whitt brothers dropped the turbo-charged, anti-mediocracy anthem, “Edge of Time,” which fuses floating synths, thumping electronic percussion, frantic drumstick taps, vibrant guitars and deep breaths.
With a fire in his soul, Tanner Whitt proudly sings, “Rise, when the chances come/Move, don’t be left behind/Now, is your time to shine.”
“The lyrics came to me back in June 2019. It was spur of the moment, and they all really quickly came to me. I was outside walking around writing these lyrics down, and the melody was pretty much there. I didn’t have the overall theme for what I wanted the song to be about. It just kind of put itself together in a way. The positive, encouraging thing came, and never settling for mediocracy was the focus point of the song,” said Tanner Whitt, whose mother also sings on the track.
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