Father John Misty is Kalamazoo’s favorite customer.
The Los Angeles indie folk rocker dazzled a Kalamazoo crowd last night with an 80-minute headlining Audiotree Music Festival set at Arcadia Creek Festival Place.
Father John Misty (aka Josh Tillman) swaggered onto the Main Stage amid swirling clouds of smoke and deep red lights. He opened his swinging set with the catchy and melodic “Hollywood Forever Cemetery Sings” from his 2012 breakthrough album, “Fear Fun,” and peppered it with six tracks from his latest album, “God’s Favorite Customer,” which dropped in June.
Founded in 2013, the Chicago-based, Michigan-born Audiotree Music Festival celebrates new and emerging artists and is curated by the popular web music series Audiotree Live.
Early into his set, Father John Misty sarcastically objected to the large red inflatable Virtue Cider beach balls bouncing toward the stage. The singer’s sardonic sense of humor is just as entertaining as his live show.
“That’s stressful for me just to watch people get hit in the head unawares over and over again. Is that a marketing thing? The balls – are they branded? Do you feel more prone to solicit their services after you’ve been hit in the head?” he asked.
“I’m just imagining that board meeting where they’re just like, ‘I don’t know, boss, sales are through the roof. It doesn’t make any f*cking sense, people hate them, they keep getting hit in the face with them, but we’ve having a very profitable quarter. I think we double down.’”
The two-day music festival kicks off at noon in Arcadia Creek Festival Place and features nearly 30 artists on two stages.
Denver psychedelic pop group Flaural will open the festival on the WIDR Discovery Stage while Los Angeles indie rock quintet Local Natives will perform a headlining set on the Main Stage.
New Jersey indie pop quintet Real Estate and Los Angeles indie folk rocker Father John Misty (aka Josh Tillman) will headline on Sunday.
Founded in 2013 by Kalamazoo natives Michael Johnston and Adam Thurston, the Chicago-based, Michigan-born Audiotree Music Festival celebrates new and emerging artists and is curated by the popular web music series Audiotree Live.
In 2015, Audiotree purchased two Chicago venues, Schubas Tavern and Lincoln Hall, adding a live concert booking, promoting and streaming division to the company. Since 2011, Audiotree’s online following has grown to include more than 350,000 YouTube subscribers. Now, the Audiotree Music Festival is expanding the match the scale of the entire company.
“While this year’s festival is very guitar-driven, we’re really excited about the variety we’ve still been able to cover,” said Patrick Van Wagoner, a talent buyer for the Audiotree Music Festival and Lincoln Hall, in a festival press release. “Attendees will find elements of rock ’n roll, punk, folk, pop, funk and more, while seeing plenty of acts with Audiotree history.”