Return on Investment – LovelyOcean Relishes Artistic Focus on ‘No Down Payment’

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LovelyOcean celebrates pursuing her artistic endeavors on “No Down Payment.” Illustration courtesy of artist

For LovelyOcean, a full-time focus on music will pay dividends for years to come.

The Los Angeles hip-hop singer-songwriter relishes the freedom and gratification of pursuing her emerging creative endeavors on “No Down Payment,” now available on all streaming platforms.

“I like to think of ‘No Down Payment’ as a form of background motivation. It’s like, ‘Yeah, this music isn’t paying any of the bills yet, but that doesn’t mean it won’t someday.’ I think it’s important that we continue to work on things we love as to not get worn down by work, life and other bullshit,” said LovelyOcean.

“Up until this point, I had been working in the social work field, and it was killing my spirit. But it served as the biggest motivation to work on music so I could get out. I quit my job back in March, and I’ve never felt better.”

LovelyOcean celebrates her “No Down Payment” independence as shiny, cyclical synths, jumpy bass and gentle percussion smoothly glide alongside hypnotic, ‘90s-esque beats.

She reflects, “Just trying to break the mold/They warned me as a youth/Back when I played with dough/Things come natural/Need it off top/The world is gonna feel my flow/No static/We live from the radio/Tryna make it through/Ima shine like I was radial/And have a packed house/Up at SoFi Stadium.”

“Somedays I’m like, ‘Damn, I really wish this shit would pay off soon.’ It can be really discouraging to put your all into music, but no one is really fucking with it. I don’t like to have to ask people I’m close with if they’ve listened to the song. I don’t like begging for support,” LovelyOcean said.

“I’ve been using this time to recover and refocus so I can work on an album, but at this moment my songwriting waterfall is kinda dry. I’m glad I don’t feel stressed by work anymore, but I do feel more pressure to be artistic.”

LovelyOcean started co-writing her creative autonomy anthem with Chuck Chill in January. They recorded the track together in their magical closet studio and watched it quickly flourish over several days.

“It took about two days for the song to be written and probably two days to record it. I’ll spend one day recording it so I can get comfortable with it, and then I’ll record it another day so I can really solidify the vibes. Chuck Chill came up with the concept for the song and the majority of the lyrics,” she said.

“This is the first time I have ever let someone else take over the writing, but I knew he would do the song justice because he’s an excellent artist. Chuck Chill and I have collaborated on multiple tracks so far. He was featured on ‘Theta Waves’ on my last EP, and I’ve been featured on a few of his mixtapes.”

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Sea Change – LovelyOcean Makes Refreshing Hip-Hop Waves on New ‘Forever’ Album

LovelyOcean gets introspective on her debut album, “Forever.” Photo courtesy of Golden Poppy

For LovelyOcean, the right words bring a welcome songwriting sea change.

The Los Angeles hip-hop singer-songwriter poetically shares her innermost thoughts about authenticity, self-awareness, passion and growth on her vintage-inspired debut album, LovelyOcean Forever, which dropped Aug. 14 via all streaming platforms.

Forever started off with the idea of manifesting how I wanted my 2020 to go. I wanted to speak my wishes into existence through music. Words are some of our most powerful forms of manifestation. The themes in this album just came naturally since they’re real experiences,” she said.

LovelyOcean beautifully turns the hip-hop tide through eight reflective tracks infused with shiny synths, slow jams, catchy rhymes, euphoric beats and palpitating electronic percussion. Forever serves as a modern underground mixtape to inspire emerging and established female hip-hop artists looking for a new musical shoreline.

It’s the type of cassette artists would pass back and forth to create a stronger sense of camaraderie, collaboration and community. The exquisite “Forever (Intro)” sets an ideal old-school tone as the mixtape instantly clicks into a worn boombox and compelling skits from “The Maury Povich Show” are interspersed throughout the brief track.

Quiet, thoughtful piano echoes LovelyOcean’s introversion and peaceful presence as she reflects, “I could try to be louder or extroverted, but there’s beauty in my silence. From my silence comes observation, awareness, a story, a song, a forever.”

“I want to say that I started writing in February of this year, but once quarantine started I put everything on pause because I was super uninspired. One day I woke up, listened to two beats and then just started writing. All in all, it took three months to get everything written, recorded and edited. We converted a closet in the living room into our studio so every track recorded was in the closet,” LovelyOcean said.

Continue reading “Sea Change – LovelyOcean Makes Refreshing Hip-Hop Waves on New ‘Forever’ Album”