
In 2014, Brian Maloney instantly reconnected with his hometown and its musical legacy.
The Sonic Coast founder and chief music curator visited the Motor City to attend a Crain’s Detroit Homecoming and started pondering his next life chapter.
“I was in downtown Detroit for a couple of days with the event, and everywhere I looked, I was reminded of what a remarkable place this city and state are in the music industry,” said Maloney, who spent 40 years working in radio and now resides in Raleigh, North Carolina.
“The following ‘revelation’ about what to do in retirement happened in February of 2020 when I brought The Gasoline Gypsies down to North Carolina for a couple of shows and a media tour.”
The band sold out two shows 700 miles from Port Huron, Michigan and reminded Maloney about the draw of Michigan-made music.
“It became clear I was going to focus everything I had learned over the past 40 years on my two favorite things: Michigan and local music,” Maloney said. “So when I retired, The Sonic Coast was born.”
Today, Maloney oversees the burgeoning online radio station, which plays Americana, rock, folk, country, roots, soul and funk from national and Michigan artists.
“I saw a tremendous opportunity in the state to play local artists (abundant!) on a meaningful platform to give them exposure next to national acts that were getting limited exposure in Michigan. Unfortunately, traditional commercial radio doesn’t invest in/support local artists much anymore,” he said.
“It’s honestly more important than ever for a band to get played and promoted on a platform. Spotify, Pandora and others are simply a database of music for consumers. Sonic Coast plays, promotes and interacts with the artists.”
To learn more about The Sonic Coast, I chatted with Maloney about becoming a DJ, working in radio, taking leadership roles with several stations, growing his new online radio platform, celebrating Michigan artists and music, adding curators and supporting live music.



