As a longtime music curator, John Bommarito unearths rare acoustic gems.
The southeast Michigan radio personality will share those priceless discoveries through a new weekly YouTube playlist called “Acoustic Alternatives.”
“Acoustic Alternatives” will debut this Sunday and feature Bommarito’s favorites from the local, national and international music scene. Featured artists will include Caitlyn Smith, Logan Ledger, Ruston Kelly, Chris DuPont, Amy Petty, Kylee Phillips and others.
“I will try to keep the spirit of the Sunday morning mix I’ve been providing for well over a decade on the radio waves alive with this weekly YouTube playlist,” said Bommarito, who’s also a well-known radio personality at ann arbor’s 107one (WQKL-FM). “I’m going to work on figuring out a way to post a video commentary to be included as a separate component of the show.”
Bommarito’s foray into music curation started while working in metro Detroit record stores in the mid-‘80s and early ‘90s. He enjoyed discovering artists across a multitude of genres and sharing recommendations with customers who frequented the stores.
That musical discovery expanded immensely once Bommarito started his own music distribution company and later volunteered as an on-air personality at 89.3 (WHFR-FM), a Henry Ford College freeform radio station in Dearborn . By 2005, he joined ann arbor ’s 107one as a regular on-air personality and soon launched his weekly acoustic morning show, “Sunday Brunch.”
“‘Acoustic Alternatives’ was the name of a show I used to do when I was the Folk Music Director on WHFR. I described it at the time as a mix of modern folk, singer-songwriter and Celtic music,” Bommarito said. “In this new format, I can spread my wings a little bit more with only the limitations of what is available on YouTube.”
With a new incarnation of “Acoustic Alternatives,” Bommarito is eager to expand his musical ears and mind in the vast YouTube world. Artists can submit material directly to Bommarito for consideration at firstname.lastname@example.org.
“It’s nice to hear something familiar mixed in, but ultimately I am happiest when someone discovers an artist because of my program. A typical playlist in the past has been inspired by the answer to the question, ‘Who is playing a concert in the near future that I want people to go to?’” Bommarito said.
“Now, it’s more about simply exposing people to good music that fits that Sunday morning vibe – setting a mood for the listener. I might get into theme shows at some point. I always enjoy doing that. I will also keep the tradition of ‘Radical Revisions,’ an all-covers edition of the show alive on the first Sunday of the month.”
For weekly playlist links and details, visit Bommarito’s blog.