Beyond the Studio – South Main Street Marketing Promotes Artists, Albums

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A new music marketing firm is amplifying artist voices beyond the recording studio.

Known as South Main Street Marketing, the firm advises, supports and promotes musicians in their marketing efforts. Launched earlier this year by David Roof and Stephanie Reed, it’s already achieved a growing roster of multi-genre artists, including Linden Thoburn, Jeff Adams, Mary Beth Howell and Dirk Kroll among others.

“Every record that I’ve made has ended with the same conversation – ‘Hey, I’ve got a record, but what do I do now?’ I’ve been producing about 12 to 15 albums a year for more than a decade, and in total, I’ve probably been part of over 200,” said Roof, who also owns and operates Rooftop Recording.

“I know the time-intensive efforts that go into what musicians have to do to promote a record. There aren’t many formal resources for musicians to consult to answer that question. I sensed there was a void in filling that need for musicians.”

Roof shared that thought with his business and creative network and quickly connected with Reed through Chris McCall, an Ann Arbor singer-songwriter, voice coach and meditation counselor.

“I had been working with Chris on her marketing, website and social media and learned through her that Dave was looking for someone who did this kind of marketing,” said Reed, an experienced marketing, creative and business development executive/consultant.

Within a few weeks, Reed and Roof assembled a business plan and company framework to launch South Main Street Marketing, which is named after Ann Arbor’s famed downtown thoroughfare and honors both Reed and Roof growing up in Michigan.

For their new venture, the duo developed a suite of marketing and creative services which range from digital experience design and digital media to social media management and marketing consulting.

Each new artist relationship begins with a discovery session to identify goals, expectations and next steps. An artist can choose from à la carte or bundled services depending on their needs and budget.

“I use the same philosophy I’ve used with all my clients through the decades. Our goal is to discover who a client is and where they’re coming from as well as their goals and voice. We give them the plan, tools and encouragement needed to have their voices heard,” Reed said.

“South Main Street Marketing’s operating premise is to listen to people, provide the resources they need, and educate and set them free. We want artists to not feel tethered. We’re all about supporting an artist’s individual needs and goals.”

Additionally, the firm’s focus allows artists to spend valuable time honing their musical craft instead of getting absorbed in ancillary activities. At South Main Street Marketing, Reed and Roof want musicians to take back their opportunity costs.

“All the time that musicians spend marketing themselves is not time they’re practicing their instrument, writing a new song or experiencing the world. If we can help take that burden off of people, then we’re helping create more art by freeing up artists’ time,” Roof said.

Looking ahead, South Main Street Marketing will continue meeting their goal of quietly remaining behind the scenes to ensure artists stay front and center. As part of a collaborative approach, they’re creating clear plans to elevate artists and support their uniqueness while helping grow the music community.