With deep synths, quirky lyrics and funky basslines, Tauri hits an indie pop bullseye on her latest single, “Time 2 Kill.”
The 3.5-minute single eloquently weaves accessible elements of indie pop and R&B with avant-garde electronic rock to forge a growing experimental sound emanating from the West Coast.
It’s akin to combining the mainstream appeal of Lorde with the progressive, industrial sounds of Muse and Nine Inch Nails. Throughout “Time to 2 Kill,” Tauri creates a forward-thinking track devoid of pretense.
“We weren’t afraid to get really weird with this one, and a lot of people are responding really well to it,” said Nicole Orlowski, aka Tauri, who co-wrote the track with Alex Monasterio and Liz Gavillet. “This only encourages us to be super weird.”
Weirdness does run rampant on “Time 2 Kill,” but in a refreshingly lyrical way. The track opens with catchy lyrics – “Pen names/Switch blades/Turn real fast/But you’re driving in the slow lane” – and even references an “Easy Bake Oven.”
“It was kind of nightmare to put together actually because we were trying to put it out a lot faster than it ended up happening. We all sat down and spitballed it, and it came from this loose concept of a love story about a trust fund kid,” Monasterio said. “The idea behind the ‘Easy Bake Oven’ lyric relates to somebody trying to get something without actually doing the proper grownup work for it.”
“Time 2 Kill” also features vocals inspired by Bikini Kill and a heavy industrial synth section, which cleverly anchors the two indie pop sections on both sides.
“For such a period of time, we thought the song wasn’t going to function based on how our previous singles had done,” Monasterio said. “They have their moments definitely, but they’re much more contained. They have their tangents, but they don’t necessarily say ‘fuck it’ quite as much.”