Tag: Chris Simpson

Living the Dream — Jennifer Hudson-Prenkert Builds Community Through Kalamazoo’s Sounds of the Zoo Music Festival

Jennifer Hudson-Prenkert, founder, curator, and director of Sounds of the Zoo. Courtesy photo.

When it comes to curating a music festival, Jennifer Hudson-Prenkert looks to Willie Nelson.

She remembers watching Nelson and other artists perform during Farm Aid when it aired on TV while she was growing up.

“I never went to it, but somehow, through the TV, it made me feel like there were legitimate people running it,” said Hudson-Prenkert, who’s based in Kalamazoo and is the founder, curator, and director of the Sounds of the Zoo music festival.

“There was something different about Farm Aid from a regular trying-to-make-money music festival. Obviously, we know it’s for farming, but it’s about quality. You get good artists to come in, and the artists want to be there.”

She took that inspiration and ran with it for planning, organizing, and spearheading the inaugural Sounds of the Zoo festival in 2022. The festival was the perfect antidote for reinvigorating local live music coming out of the pandemic.

“I feel like the Farm Aid mentality, to me, was given a mission and had the right people in play. It was the curated invite and not the mentality of saying, ‘You’re not worthy,’” Hudson-Prenkert said.

What resulted is a free-admission festival filled with 50-plus acts performing at eight locations over a week. It also includes music industry workshops and documentary screenings.

“I have different genres of music, and this is a community,” Hudson-Prenkert said. “It’s a mission-driven music festival, so it means all things.”

Hudson-Prenkert is gearing up for the fourth Sounds of the Zoo festival, which runs September 22-28, and features performances from Hannah Laine, Super Dre, Jordan Hamilton, Luke Winslow-King, Louie Lee, Jennifer Westwood and The Handsome Devils, Yolonda Lavender, The Go Rounds, and others.

There’s also a “Push the City Cypher” competition, the premiere of the Kalamazoo Gals documentary, busking stations, and workshops by Maggie Heeren and Chris Simpson.

To learn more, I recently spoke with Hudson-Prenkert about her background and the festival.

Continue reading “Living the Dream — Jennifer Hudson-Prenkert Builds Community Through Kalamazoo’s Sounds of the Zoo Music Festival” →

Be Now Media – Max Preissner Helps Artists, Creatives and Entrepreneurs Achieve Success

Be Now Media team
Kyla McGrath, Max Preissner, Chris Simpson and Carter Smeader provide marketing, consulting and production services through Be Now Media. Photo – Kyla McGrath

Max Preissner understands the importance of being present and helping others.

The Ann Arbor hip-hop artist, entrepreneur and educator follows this personal mantra as founder and CEO of Be Now Media, a newly rebranded marketing agency, media production company and record label.

“This entire rebrand is based on my strongest core value, which is helping people with my knowledge and experiences. I used to think that was only possible through my own music,” said Preissner, aka Max Price.

“However, I recently realized that through Be Now Media I can increase my positive effect exponentially by helping people who help others.”

After struggling with anxiety and depression in his early 20s, Preissner read Eckhart Tolle’s The Power of Now: A Guide to Spiritual Enlightenment and learned how to be present.

“I learned that most of my suffering was coming from my thoughts. By focusing my attention on the present moment and my senses, I could calm or stop the thoughts and the suffering,” Preissner said. “I have tested this extensively, and it still holds true to this day.”

To focus on the present, Preissner started meditating and created a personal development plan that was inspired by different programs and teachings. Those efforts resulted in a renewed mindset, which helped him revisit his daily priorities and recalibrate his outlook on life.

“I’ve meditated every day for the past two years, and I decided to make self-management my No. 1 priority,” said Preissner, who holds a Master of Arts in music business from Berklee College of Music and teaches a “Self-Management for Artists” course at Washtenaw Community College.

“I have developed a routine and structure for myself that allows me to live in the most effective, efficient and authentic way possible.”

As a next step, Preissner decided to rebrand his MindState Marketing and Media company as Be Now Media. The rebrand better reflects the skills, values and passions he’s developed in life.

“This has provided me with an ultimate sense of purpose and fulfillment in life, and I want to share that experience with others,” Preissner said.

“It has led me to a place where I have turned my dreams into reality. The idea for the rebrand just came to me, and the name ‘Be Now’ represents everything that I’m about.”

Continue reading “Be Now Media – Max Preissner Helps Artists, Creatives and Entrepreneurs Achieve Success” →

Barebones Music Festival – Old Main Records Hosts Two-Day Virtual Showcase for Detroit Artists

Old Main Records Barebones
The Barebones Music Festival will feature two nights of virtual recorded performances from Emma Guzman, ATMIG, Jackamo and others. Courtesy photo – Old Main Records

For Wayne State University’s Old Main Records label, this week’s Barebones Music Festival will showcase the creativity and ingenuity of emerging Detroit artists from the other side of the screen.

The two-day virtual music festival will spotlight a compilation of smartphone-recorded video performances from 23 artists on Wednesday and Thursday starting at 7 p.m. via Old Main Records’ Facebook page and YouTube channel.

Featured festival artists will include Emma Guzman, ATMIG, Jackamo, Of House, Ohly, C3, Darcy Moran, Weeknight Motion and 14 other rising local acts.

“We decided to create the Barebones Music Festival with the intention of leveling the playing field for local artists. The pandemic has put a hold on in-person events, and we have been trying to come up with new ways to virtually bring artists together,” said Joseph Corless, Old Main Records’ incoming president.

“A common problem we came across was that many artists did not possess the recording equipment necessary to perform virtually. We decided to embrace this and set the criteria for submissions to utilize only a cell phone with audio and video recording capabilities.”

In response, interested artists submitted individual performance videos for consideration regardless of genre. Next, the Old Main Records team assembled artist submissions into two cohesive virtual music showcases.

“This allows the songs themselves to shine and not be filtered by editing techniques and mixing. Artists had to be creative in their spacing to have a sonic balance between instruments. These limitations forced artists to think outside the box when choosing the song’s instrumentation and performance location,” Corless said.

“We chose artists whose songs could easily flow into one another while still utilizing various genres. Their choices of lighting and filming locations added to the ambiance of their individual styles.”

The Barebones Music Festival is one of several recent virtual events hosted by Old Main Records since the pandemic hit last year. With the shutdown of in-person live music events, the WSU student-run record label has flourished with a series of online artist shows and conversations, music industry panels, songwriter summits, and jazz and dance performances.

“It’s a nice way to bring together many of our past collaborators in a platform showcasing them all individually. I would personally love to see this festival grow into an in-person event in the future, but some changes may need to be made to its format,” said Corless, a WSU business management and music technology student and drummer for Detroit metal band Passing Thought.

“With venues and in-person events opening back up, I would love to start setting up more live shows. I also would like to see us branching out into different genres. Detroit has some phenomenal punk, hardcore and metal scenes that we have barely tapped into.”

Old Main Records hasn’t hosted an in-person live event since their multimedia launch party in January 2020. The party showcased a series of local artists who expressed interest in signing with the label, which is named after the iconic 19th century WSU academic building at Cass and Warren avenues.

“Chris Simpson, our departing president, has taken the lead in getting Old Main Records back up and running despite the pandemic. Darcy Moran, Calder Laidlaw, Anna George and several others have taken the lead in various other projects for the label,” Corless said.

“Wayne State is also slowly opening up again, and it would be great to utilize our recording studio. Old Main Records has been recruiting new members, and their enthusiasm to be more involved in our organization has truly been inspiring.”

Show details:

Barebones Music Festival | 7 p.m. Wednesday, June 16 and 7 p.m. Thursday, June 17

Old Main Records Facebook page & YouTube channel

Remote Start – Detroit Artists Release Quarantine-Inspired Rendition of ‘Chelsea Hotel No. 2’ via Old Main Records

Three Detroit artists beautifully preserve the romantic soul of a fallen New York love story.

Emma Guzman, Christian Ohly and Quasi-Bullfight’s Malcolm McNitt breathe new indie folk-pop life into Leonard Cohen’s 1974 one-that-got-away classic, “Chelsea Hotel No. 2,” as part of an Old Main Records-exclusive collaboration released via social media. It’s akin to Laura Marling collaborating with Pinegrove.

Together, the trio’s nostalgic, heartfelt and upbeat rendition features dreamy, swift acoustic strums, pulsating bass, effervescent handclaps, jingling tambourine, glistening horns and whistling theremin as Guzman soulfully sings, “I remember you well in the Chelsea Hotel/You were famous, your heart was a legend/You told me again you preferred handsome men/But for me you would make an exception.”

“Old Main Records grouped the three of us together, and we went through a list of songs until we agreed upon ‘Chelsea Hotel No. 2.’ I was the one to throw it out there, as I had recently started covering it, and it’s an amazing tune,” Guzman said.

“I’ve enjoyed Cohen’s music since I was younger, and his songwriting has such a rich, dark charm to it. His emotions reach below the surface, and that’s what inspires me most about his writing,” Guzman said.

Back in the spring, Guzman, Ohly and McNitt each responded to an Old Main Records call for a special quarantine-inspired artist collaboration. The plan included stimulating local artist creativity and partnership amid a new, unfamiliar socially distanced world absent of live music.

After the artists responded, Old Main Records, a Wayne State University student-run record label and organization, realized these three were a magical force. In a sense, it was a dream collaboration for a trio of emerging, complementary singer-songwriters.

“We felt we could do something to help artists meet and collaborate at the same time. We had recording engineers and graphic artists as well as our own platform to help promote these artists. We first gathered the artists to meet all together on Zoom,” said Chris Simpson, Old Main Records president and a Wayne State University student.

“Once the artists got to know each other and their music, they had to meet online to come up with a song to record. The artists picked the track based on their own recommendations of pitching each other ideas. It was a very organic process.”

Continue reading “Remote Start – Detroit Artists Release Quarantine-Inspired Rendition of ‘Chelsea Hotel No. 2’ via Old Main Records” →