A new homegrown record label will cultivate fresh sounds in the Motor City.
Known as Old Main Records, the Wayne State University (WSU) student-run label and organization will help local, regional and national artists record, release and perform original music.
“The idea of actually doing a record label at Wayne State as a student organization had been around for a while since I was a freshman taking the classes. People would say, ‘Oh, it would be great if it happened,’ but nobody actually really did it,” said Brendan Derey, Old Main Records president and a music business senior.
“Another friend and I actually did start it together. Over the summer, we got a small group of people in the room talking about our ideas, and then it snowballed from there.”
Today, Old Main Records has 20 student members, including three other leads besides Derey – Patrick Norton, creative director; Christopher Simpson, social media and marketing director; and David Jackowicz, recording and distribution director.
Named after and housed in the iconic 19th century WSU academic building at Cass and Warren avenues, Old Main Records also partners with two WSU Department of Music lecturers Jeremy Peters and Michael Shellabarger.
“One of the things we’re trying to do with the label is create a hub. One of the benefits of being a Wayne State student organization is that there are a lot of people with a lot of different backgrounds, whether that’s art, film, business, music tech or music business,” Derey said. “There are just a ton of people around who are willing to do this kind of grassroots organization.”
With a team in place, Old Main Records is currently setting up the independent label’s infrastructure, accepting and reviewing artist submissions, applying for grants and creating internal processes. It also will provide students with opportunities in event promotion, marketing, recording and distribution and launch a crowdfunding campaign soon.
“They want to turn this into a class or an outlet for music business majors to use. It helps everybody out because part of the goal of the record label is to give resources out to artists,” said Norton, a music technology senior and director of do-it-yourself (DIY) Detroit music-art space Nice Place. “We’re really looking to help build the local community and give promotional and marketing support to artists.”
To demonstrate that support, Norton’s band Dirt Room, a Detroit experimental indie rock quintet, is serving as a pilot artist for Old Main Records. Along with Norton, Dirt Room bandmates Samuel Sprague, Simon Sprague, Cam Frank and Matt Hagger are helping students work through the process of signing an artist to the label.
Dirt Room is also featured on a “Nice Plays: Local Detroit Underground” Spotify playlist, which includes dozens of emerging Motor City artists across a multitude of genres. All artists added to the playlist have submitted their music for consideration to Old Main Records.
As Old Main Records finalizes its first round of artists to sign, it will host a multimedia launch event in partnership with Nice Place and feature live music and visual art Jan. 17 at St. Andrew’s Church in Detroit. Dirt Room, The Stools, Mac Saturn and Craig Garwood will perform at the label’s event.
“We’re taking twice as much time to do every small step now with the label, so in the future, these will be easy processes, and everybody will know what to do going forward,” Derey said. “We’re hoping for January and February to start recording projects with those groups, and then have our first releases as well coming down this year.”
Finally, Old Main Records will partner with WSU to preserve and digitize an extensive catalog of audio archives that date back to the ‘30s. It will be a multi-year project to convert audio recordings on cassette, vinyl and wire to digital formats for future preservation.
For details about Old Main Records, visit the label’s Facebook and Instagram pages. Interested artists also can submit their music for consideration to firstname.lastname@example.org. General label inquiries can be sent to email@example.com.