The Plugin – Dirty Thirty Producers, Beatmakers Showcase Their Creativity Tonight at Ypsilanti’s 734 Brewing Company

Tonight’s Plugin will showcase local producer-beatmakers and sets from other artists at 734 Brewing Company.

A fresh array of beats and rhythms will electrify Ypsilanti’s 734 Brewing Company tonight.

Known as The Plugin, the producer-beatmaker showcase and competition will spotlight “The Dirty Thirty,” a 30-minute sample chopping contest with catchy creations from emerging hip-hop artists.

During the contest, artists will have a half-hour to make beats from a previously chosen sample they can download. After the 30-minute time limit is up, they will showcase their beats and be rated on a point system for their mix, creativity and arrangement by a panel of three judges. The winning artist with the most points will receive money or another prize from Plugin event sponsors.

“After we do the competition, then we allow the winner to do a beat set, and they can play some of their instrumentals,” said Rod Wallace, a metro Detroit hip-hop producer and beatmaker who oversees The Plugin. “We also may have people there who are seeking things to do with sync licensing, and then they get a chance to hear from the artists. It’s always been a great party.”

The former high school administrator and teacher launched The Plugin in May after running a student music education program. He teamed up with Grove Studios, an Ypsilanti-based rehearsal and recording space, Double Negative People, a Detroit record label, and Mic Moseley to host and sponsor the monthly event.

“As I had the opportunity to come back to Eastern to direct a program here, I also began working on my PhD, and I was focusing around how music technology can be used to teach kids transferrable skills,” said Wallace, who’s also a lead engineer for Grove Studios and a second-year doctoral student at Eastern Michigan University. “What I found in doing some early research was producers are very adept are teaching themselves how to use software. They’re very adept at teaching themselves skills using YouTube and using video.”

Rod Wallace oversees monthly Plugin events.

Wallace also noticed how music technology education connects directly to STEM-based curricula and teaches student producers and beatmakers transferrable skills. The goal is to provide laptop musicians with a productive, creative and educational outlet for developing and sharing their own music.

“Another thing that came up in the research is the fact that there isn’t a lot of collaboration. People are kind of like mad scientists, they stay to themselves and do what they do,” Wallace said. “They might work with an artist, and they might not work with an artist. I wanted to create a venue where not only could they work together and show off their skills, but it was also an environment that catered itself toward networking and connecting with artists.”

Those connections start with other producers and beatmakers who perform at The Plugin each month. Tonight’s event will feature sets from Brooklyn Beatz (aka Josh Johnson), Josh Hype, Tru Klassick (aka Taylor Michael) and DJ Buff as well as classic hip-hop trivia and a 50-50 raffle to benefit local nonprofits.

“We’ve spent our time trying to gather more sponsorships and trying to make some more connections with producers who can really come through and show people what to do as well,” Wallace said. “It’s always a really fun time, and I just look forward to continuing to do it.”

Show details:

The Plugin – “The Dirty Thirty” featuring local producers and beatmakers and sets from Brooklyn Beatz, Josh Hype, Tru Klassick and DJ Buff

7 p.m. tonight

734 Brewing Company, 15 E. Cross St. in Ypsilanti

$10 entry fee for producers and beatmakers

Donations welcome from attendees

Equinox Party – Grove Studios Hosts Fall-Themed Celebration for Ypsilanti Creative Community

Grove Studios provides a 24/7/365 rehearsal and recording space for local artists and musicians. Photo courtesy of Grove Studios

For Grove Studios, fall’s arrival calls for an annual celebration of music, creativity and community.

The Ypsilanti rehearsal and recording space will host an “Equinox Party” Saturday to bring artists, musicians, creatives and community leaders together for an evening of networking and performances.

“We had a similar event last year, and it’s like an anniversary party for us. It’s also a back-to-school event celebrating the fall intermixed with networking and performances,” said Erich Friebel, Grove Studios partner and director of operations and community. “We’re going to have people from different support organizations and service providers and feature performances from a variety of rock bands, hip-hop artists and DJs.”

The “Equinox Party” will feature presentations from Grove Studios, Alexis Ford from the Music and Arts Guild, Ypsilanti Mayor Beth Bashert, Dan McPherson from Leaders Must Lead, Leo Casares with Issa Wrap Productions, E-Man Bates with Beats and Brews podcast, Rod Wallace from Double Negative People and RW Consulting, and Taylor Greenshields of Fundamental Sound Co.

“I just want people to take away how welcoming and opening the vibe is and how it’s a place where artists can come and they can create, and it’s not just about coming into a studio space with 55 racks on the wall that are never being used,” said Wallace, who serves as the studio’s lead engineer.

“It’s really a place where true collaboration and true artistic freedom can happen, and there’s a great deal of trust that the owners have in allowing people to come into this space 24/7/365.”

The “Equinox Party” also will include performances from Steve Somers and Friends, Painted Friends, Still in Denial, DJ Nitro, Graham Rockwood and Rockwell Music Therapy artists, Louis Picasso and The Gallery, and Wallace as well as live painting from Doradiaspora and Holly Schoenfield.

“These presentations and performances are from people who use our space and patronize our growth. We’re about a year and a half in at the current location, and prior to that, we had been doing events at Riverside Arts Center,” Friebel said. “Before that, when we were at the Michigan Avenue location, Alexis Ford from the Music and Arts Guild was doing a lot of the booking for us for events there.”

Continue reading “Equinox Party – Grove Studios Hosts Fall-Themed Celebration for Ypsilanti Creative Community”