A fresh array of beats and rhythms will electrify Ypsilanti’s 734 Brewing Company tonight.
During the contest, artists will have a half-hour to make beats from a previously chosen sample they can download. After the 30-minute time limit is up, they will showcase their beats and be rated on a point system for their mix, creativity and arrangement by a panel of three judges. The winning artist with the most points will receive money or another prize from Plugin event sponsors.
“After we do the competition, then we allow the winner to do a beat set, and they can play some of their instrumentals,” said Rod Wallace, a metro Detroit hip-hop producer and beatmaker who oversees The Plugin. “We also may have people there who are seeking things to do with sync licensing, and then they get a chance to hear from the artists. It’s always been a great party.”
The former high school administrator and teacher launched The Plugin in May after running a student music education program. He teamed up with Grove Studios, an Ypsilanti-based rehearsal and recording space, Double Negative People, a Detroit record label, and Mic Moseley to host and sponsor the monthly event.
“As I had the opportunity to come back to Eastern to direct a program here, I also began working on my PhD, and I was focusing around how music technology can be used to teach kids transferrable skills,” said Wallace, who’s also a lead engineer for Grove Studios and a second-year doctoral student at Eastern Michigan University. “What I found in doing some early research was producers are very adept are teaching themselves how to use software. They’re very adept at teaching themselves skills using YouTube and using video.”
Wallace also noticed how music technology education connects directly to STEM-based curricula and teaches student producers and beatmakers transferrable skills. The goal is to provide laptop musicians with a productive, creative and educational outlet for developing and sharing their own music.
“Another thing that came up in the research is the fact that there isn’t a lot of collaboration. People are kind of like mad scientists, they stay to themselves and do what they do,” Wallace said. “They might work with an artist, and they might not work with an artist. I wanted to create a venue where not only could they work together and show off their skills, but it was also an environment that catered itself toward networking and connecting with artists.”
Those connections start with other producers and beatmakers who perform at The Plugin each month. Tonight’s event will feature sets from Brooklyn Beatz (aka Josh Johnson), Josh Hype, Tru Klassick (aka Taylor Michael) and DJ Buff as well as classic hip-hop trivia and a 50-50 raffle to benefit local nonprofits.
“We’ve spent our time trying to gather more sponsorships and trying to make some more connections with producers who can really come through and show people what to do as well,” Wallace said. “It’s always a really fun time, and I just look forward to continuing to do it.”
7 p.m. tonight
734 Brewing Company, 15 E. Cross St. in Ypsilanti
$10 entry fee for producers and beatmakers
Donations welcome from attendees