Be Now Media – Max Preissner Helps Artists, Creatives and Entrepreneurs Achieve Success

Be Now Media team — Kyla McGrath, Max Preissner, Chris Simpson and Carter Smeader provide marketing, consulting and production services through Be Now Media. Photo – Kyla McGrath

Max Preissner understands the importance of being present and helping others.

The Ann Arbor hip-hop artist, entrepreneur and educator follows this personal mantra as founder and CEO of Be Now Media, a newly rebranded marketing agency, media production company and record label.

“This entire rebrand is based on my strongest core value, which is helping people with my knowledge and experiences. I used to think that was only possible through my own music,” said Preissner, aka Max Price.

“However, I recently realized that through Be Now Media I can increase my positive effect exponentially by helping people who help others.”

After struggling with anxiety and depression in his early 20s, Preissner read Eckhart Tolle’s The Power of Now: A Guide to Spiritual Enlightenment and learned how to be present.

“I learned that most of my suffering was coming from my thoughts. By focusing my attention on the present moment and my senses, I could calm or stop the thoughts and the suffering,” Preissner said. “I have tested this extensively, and it still holds true to this day.”

To focus on the present, Preissner started meditating and created a personal development plan that was inspired by different programs and teachings. Those efforts resulted in a renewed mindset, which helped him revisit his daily priorities and recalibrate his outlook on life.

“I’ve meditated every day for the past two years, and I decided to make self-management my No. 1 priority,” said Preissner, who holds a Master of Arts in music business from Berklee College of Music and teaches a “Self-Management for Artists” course at Washtenaw Community College.

“I have developed a routine and structure for myself that allows me to live in the most effective, efficient and authentic way possible.”

As a next step, Preissner decided to rebrand his MindState Marketing and Media company as Be Now Media. The rebrand better reflects the skills, values and passions he’s developed in life.

“This has provided me with an ultimate sense of purpose and fulfillment in life, and I want to share that experience with others,” Preissner said.

“It has led me to a place where I have turned my dreams into reality. The idea for the rebrand just came to me, and the name ‘Be Now’ represents everything that I’m about.”

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Fun Fest – Fundamental Sound Co. Hosts Local Music Festival Aug. 7 in Ypsilanti

58913703-4843-4005-967C-538E1FE6CCE5 — Fun Fest will spotlight local artists who have recorded with Taylor Greenshields’ Fundamental Sound Co.

For Taylor Greenshields, a recent conversation quickly morphed into hosting a local music festival.

The Ypsilanti audio engineer, producer and drummer chatted with Ma Baker guitarist Guy Williams about putting on a daylong music event at Frog Island Park.

“Both of us have talked about how cool it would be to have something on the stage at Frog Island. We were sitting on the grass, and I said, ‘I’m done talking about it. Let’s do it for real. I’m going to follow through on this idea,’” said Greenshields, who owns and operates Ypsi-based recording studio Fundamental Sound Co.

“This year, I invested in a bigger PA system. After that, I thought, ‘We have to do this because I don’t want to have all this stuff and not use it. It’s meant to be used for the people and the community. I’m so lucky to work with so many amazing, dope artists that it’s like, ‘Well, why not?’”

That epiphanous “why not” quickly led to Fundamental Sound Co.’s Fun Fest, a one-day Ypsi music festival showcasing a star-studded lineup of local artists at Frog Island Park on Saturday, Aug. 7. The festival will feature ANA, Al Bettis, Ma Baker, Travis Aukerman, Jesse Clayton, Dani Darling, The DayNites and a secret set with some special guests, plus visual artists and vendors.

“It’s so eclectic with Travis and Al each bringing their own jazz vibes for you to bask in. Jesse’s set is going to be more electronic, and he’s going to take you on a roller coaster of all sorts of dynamics. They each will bring something different,” said Greenshields, who’s previously recorded, produced and performed with all the artists on the Fun Fest lineup.

“I’ll be playing with Dani, Jesse and the secret set, which will include some familiar faces. People might get called up from the audience to jam during the secret set.”

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Time Machine – Dani Darling Unites Past with ‘The Future’ on Latest Psychedelic EP

Drenched in psychedelic sensibilities, space-age rhythms and funky prog-jazz fusions, Dani Darling vividly constructs an insightful time machine that revisits past reflections and welcomes future possibilities.

The Ann Arbor chanteuse-guitarist instantly transports listeners to a boundless cosmic frontier filled with vintage-neo soundscapes and never-ending stories on The Future EP, which dropped June 25.

“The kind of energy we need is that kind of New Year’s Eve vibe, like having a fresh start, feeling adventurous and wanting to see what’s out there. When it comes to these current times, I think it’s about being hopeful for the future and the energy that people have when they’re anticipating it and feeling positive about it,” said Danielle Davis, aka Dani Darling.

“That’s why New Year’s Eve is my favorite holiday; that whole energy is unmatched when everyone is hoping for something greater and looking forward to letting go of what’s in the past.”

Darling initially envisioned The Future during a winter solstice 2020 recording session at Ypsilanti’s Grove Studios. At the time, she recorded the album’s astral, improvisational jam, “The Age,” and embraced the hypnotic, psychedelic sound that emerged.

“After we all finished playing it, we stopped and looked at each other and said, ‘Whoa that was exactly it.’ Then we were like, ‘Let’s do it again,’ and the New Year’s Eve session was the one heard around the whole project. It was a seven-hour lock-in, and most of it came out of that,” said Davis about her third release and follow-up to 2020’s mystical Mage EP.

“I was also thinking about the next phase of Dani Darling coming from a very lo-fi, toned-down sound where I’m pretty limited with my resources to suddenly having this ability to bring my friends and people I really respect in musically. That really changed the game.”

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Funky Vibes – Grove Studios Hosts Saturday Livestream Show with Sabbatical Bob & The DayNites

SB-54 — Sabbatical Bob will share groovy jazz-funk fusion during Saturday’s Grove Sessions livestream show. Photo – Kyla McGrath & Mural – Joanna Farben

Two local bands will funkify the livestream universe from Grove Studios Saturday.

Sabbatical Bob and The DayNites will share soulful grooves throughout their energetic, danceable sets for Grove Sessions from the Ypsilanti rehearsal and recording space’s newly renovated Deluxe Studio.

“Sabbatical Bob comes from more of a jazz-funk fusion realm with some killer jazz-trained musicianship. The DayNites speak more of a blues, neo-soul and psychedelic language to get their vibe across. Regardless, we imagine our virtual audience will be bobbin’ their heads and shakin’ it a bit at home,” said Erich Friebel, Grove Studios co-founder/director of community engagement and drummer for The DayNites.

As Grove Studios’ second in-studio livestream performance, viewers will experience a jam-tastic show filled with bouncy wah-wah guitars, hypnotic bass, pulsating drums, upbeat horns and shiny keys.

Sabbatical Bob’s Ben Green (trumpet, vocals), Ian Eylanbekov (guitar), Ben Wood (bass) and David Ward (drums, vocals) will perform tracks from their dynamic, rhythmic 2019 debut EP, Sabbatical Bob: Live and in Person. (Keyboardist Jordan Anderson won’t be able to join the band for the show.)

“We plan on doing what we always do, bringing the exciting loud funk. We are playing some oldies from the EP, a cover or two, and some music that is soon to be released on our next record, On the Run,” Ward said. “We have never been able to share the stage with The DayNites, but they are friends, and we’ve all got to hear them play before.”

In December, Sabbatical Bob released a colorful, inspiring video for “Alright,” their peppy, spirited instrumental that defeats corporate drudgery with enthusiastic, bouncy funk. Created by Filmic Productions, it’s a much-needed cure from being trapped inside lifeless, institutional walls.

“‘Alright’ was super fun because we had a team work up the idea and present it to us. The people at Filmic are really dope and had it all ready to go. We kinda got to be super stars – even the idea for the video was intuited by the team just by listening to the music. They ran it by us once, and we were sold,” Ward said.

In tandem with Sabbatical Bob, The DayNites will bring moonlit melodies, gravitational grooves and rotational rhythms to a virtual audience. Kristianna Bell (vocals), Ryan Greene (keys, piano), Tim Blackman (bass), Shaun Maazza (guitar) and Friebel (drums) will share tracks from their R&B-rock flavored self-titled debut EP, which dropped in October.

“We’ll be playing the entire self-titled EP along with some of our own renditions of classic soul and R&B jams. We’ll also be debuting a new original written with Ryan Greene, the keyboardist from Violet Sol, who became an official DayNite last July,” Friebel said.

Viewers can purchase $10 tickets for Saturday’s livestream show via Grove Studios’ website and Facebook page. Grove Studios has flourished in the virtual music space since launching Grove Sessions, a regular livestream performance and interview series, in March 2020. The sessions spotlight a range of emerging and established artists in Washtenaw County and metro Detroit.

Show details:

Grove Sessions livestream with Sabbatical Bob & The DayNites

7 p.m. | Saturday, April 3

Tickets: $10

Saturday’s Virtual Amplify Kickback Show to Feature Kenyatta Rashon

Kenyatta Rashon will perform Saturday during the Amplify Kickback livestream show. Photo – Kyla McGrath

The Amplify Project and Ypsilanti R&B vocalist and Amplify fellow Kenyatta Rashon will host a virtual fundraising show Saturday to benefit Do You See What I See, a local organization that supports female mentorship and empowerment.

Known as Amplify Kickback, the show is part of a concert and panel discussion series aimed at supporting Washtenaw County community organizations. Amplify Fellowship artists will be featured while local organizations will receive a portion of the show’s proceeds from the ticketed livestream event.

Sponsored by Leon Speakers and Grove Studios, The Amplify Fellowship supports and funds musicians’ creative efforts in exchange for volunteering with local nonprofits and agencies. It’s part of the overall Amplify Project, which supports community engagement and artistic expression in Washtenaw County.

“Bringing artists and organization representatives together in this way just makes sense. We’re hoping to show our audience the incredible journey of both the fellows and the communities they serve. Along the way, we hope to establish the Leon Loft as a community space, and we are extremely grateful for the sponsorship and support we have already received,” said Maia Evans, Amplify Project co-founder.

With Evans at the helm, The Leon Loft at Leon Speakers, On-Air Elements, Grove Studios and the Ann Arbor Summer Festival will produce the events. Grove Studios and Leon Speakers have been working together over the past year to share virtual content throughout the COVID-19 pandemic.

Amplify fellows Dani Darling and London Beck will perform as part of the Amplify Kickback show series in April and May. For more information, visit The Amplify Fellowship website.

Show details:

Amplify Kickback Series: Kenyatta Rashon

7 p.m. to 9 p.m. | Saturday, March 20

Tickets: $15-$75

The Stratton Setlist

Catch the opener. Stay for the encore.

Tag: Kyla McGrath