Max Preissner understands the importance of being present and helping others.
The Ann Arbor hip-hop artist, entrepreneur and educator follows this personal mantra as founder and CEO of Be Now Media, a newly rebranded marketing agency, media production company and record label.
“This entire rebrand is based on my strongest core value, which is helping people with my knowledge and experiences. I used to think that was only possible through my own music,” said Preissner, aka Max Price.
“However, I recently realized that through Be Now Media I can increase my positive effect exponentially by helping people who help others.”
After struggling with anxiety and depression in his early 20s, Preissner read Eckhart Tolle’s The Power of Now: A Guide to Spiritual Enlightenment and learned how to be present.
“I learned that most of my suffering was coming from my thoughts. By focusing my attention on the present moment and my senses, I could calm or stop the thoughts and the suffering,” Preissner said. “I have tested this extensively, and it still holds true to this day.”
To focus on the present, Preissner started meditating and created a personal development plan that was inspired by different programs and teachings. Those efforts resulted in a renewed mindset, which helped him revisit his daily priorities and recalibrate his outlook on life.
“I’ve meditated every day for the past two years, and I decided to make self-management my No. 1 priority,” said Preissner, who holds a Master of Arts in music business from Berklee College of Music and teaches a “Self-Management for Artists” course at Washtenaw Community College.
“I have developed a routine and structure for myself that allows me to live in the most effective, efficient and authentic way possible.”
As a next step, Preissner decided to rebrand his MindState Marketing and Media company as Be Now Media. The rebrand better reflects the skills, values and passions he’s developed in life.
“This has provided me with an ultimate sense of purpose and fulfillment in life, and I want to share that experience with others,” Preissner said.
“It has led me to a place where I have turned my dreams into reality. The idea for the rebrand just came to me, and the name ‘Be Now’ represents everything that I’m about.”