Be Now Media – Max Preissner Helps Artists, Creatives and Entrepreneurs Achieve Success

Be Now Media team
Kyla McGrath, Max Preissner, Chris Simpson and Carter Smeader provide marketing, consulting and production services through Be Now Media. Photo – Kyla McGrath

Max Preissner understands the importance of being present and helping others.

The Ann Arbor hip-hop artist, entrepreneur and educator follows this personal mantra as founder and CEO of Be Now Media, a newly rebranded marketing agency, media production company and record label.

“This entire rebrand is based on my strongest core value, which is helping people with my knowledge and experiences. I used to think that was only possible through my own music,” said Preissner, aka Max Price.

“However, I recently realized that through Be Now Media I can increase my positive effect exponentially by helping people who help others.”

After struggling with anxiety and depression in his early 20s, Preissner read Eckhart Tolle’s The Power of Now: A Guide to Spiritual Enlightenment and learned how to be present.

“I learned that most of my suffering was coming from my thoughts. By focusing my attention on the present moment and my senses, I could calm or stop the thoughts and the suffering,” Preissner said. “I have tested this extensively, and it still holds true to this day.”

To focus on the present, Preissner started meditating and created a personal development plan that was inspired by different programs and teachings. Those efforts resulted in a renewed mindset, which helped him revisit his daily priorities and recalibrate his outlook on life.

“I’ve meditated every day for the past two years, and I decided to make self-management my No. 1 priority,” said Preissner, who holds a Master of Arts in music business from Berklee College of Music and teaches a “Self-Management for Artists” course at Washtenaw Community College.

“I have developed a routine and structure for myself that allows me to live in the most effective, efficient and authentic way possible.”

As a next step, Preissner decided to rebrand his MindState Marketing and Media company as Be Now Media. The rebrand better reflects the skills, values and passions he’s developed in life.

“This has provided me with an ultimate sense of purpose and fulfillment in life, and I want to share that experience with others,” Preissner said.

“It has led me to a place where I have turned my dreams into reality. The idea for the rebrand just came to me, and the name ‘Be Now’ represents everything that I’m about.”

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Funky Vibes – Grove Studios Hosts Saturday Livestream Show with Sabbatical Bob & The DayNites

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Sabbatical Bob will share groovy jazz-funk fusion during Saturday’s Grove Sessions livestream show. Photo – Kyla McGrath & Mural – Joanna Farben

The DayNites
The DayNites will bring blues, neo-soul and psychedelic rock to Saturday’s livestream show. Photo courtesy of The DayNites

Two local bands will funkify the livestream universe from Grove Studios Saturday.

Sabbatical Bob and The DayNites will share soulful grooves throughout their energetic, danceable sets for Grove Sessions from the Ypsilanti rehearsal and recording space’s newly renovated Deluxe Studio.

“Sabbatical Bob comes from more of a jazz-funk fusion realm with some killer jazz-trained musicianship. The DayNites speak more of a blues, neo-soul and psychedelic language to get their vibe across. Regardless, we imagine our virtual audience will be bobbin’ their heads and shakin’ it a bit at home,” said Erich Friebel, Grove Studios co-founder/director of community engagement and drummer for The DayNites.

As Grove Studios’ second in-studio livestream performance, viewers will experience a jam-tastic show filled with bouncy wah-wah guitars, hypnotic bass, pulsating drums, upbeat horns and shiny keys.

Sabbatical Bob’s Ben Green (trumpet, vocals), Ian Eylanbekov (guitar), Ben Wood (bass) and David Ward (drums, vocals) will perform tracks from their dynamic, rhythmic 2019 debut EP, Sabbatical Bob: Live and in Person. (Keyboardist Jordan Anderson won’t be able to join the band for the show.)

“We plan on doing what we always do, bringing the exciting loud funk. We are playing some oldies from the EP, a cover or two, and some music that is soon to be released on our next record, On the Run,” Ward said. “We have never been able to share the stage with The DayNites, but they are friends, and we’ve all got to hear them play before.”

In December, Sabbatical Bob released a colorful, inspiring video for “Alright,” their peppy, spirited instrumental that defeats corporate drudgery with enthusiastic, bouncy funk. Created by Filmic Productions, it’s a much-needed cure from being trapped inside lifeless, institutional walls.

“‘Alright’ was super fun because we had a team work up the idea and present it to us. The people at Filmic are really dope and had it all ready to go. We kinda got to be super stars – even the idea for the video was intuited by the team just by listening to the music. They ran it by us once, and we were sold,” Ward said.

In tandem with Sabbatical Bob, The DayNites will bring moonlit melodies, gravitational grooves and rotational rhythms to a virtual audience. Kristianna Bell (vocals), Ryan Greene (keys, piano), Tim Blackman (bass), Shaun Maazza (guitar) and Friebel (drums) will share tracks from their R&B-rock flavored self-titled debut EP, which dropped in October.

“We’ll be playing the entire self-titled EP along with some of our own renditions of classic soul and R&B jams. We’ll also be debuting a new original written with Ryan Greene, the keyboardist from Violet Sol, who became an official DayNite last July,” Friebel said.

Viewers can purchase $10 tickets for Saturday’s livestream show via Grove Studios’ website and Facebook page. Grove Studios has flourished in the virtual music space since launching Grove Sessions, a regular livestream performance and interview series, in March 2020. The sessions spotlight a range of emerging and established artists in Washtenaw County and metro Detroit.

Show details:

Grove Sessions livestream with Sabbatical Bob & The DayNites

7 p.m. | Saturday, April 3

Tickets: $10

Celestial Grooves – The DayNites Radiate Soulful Rhythms on New Self-Titled EP

The DayNites gather at The Blind Pig in Ann Arbor. Photo – Dimitri Kaf

With moonlit melodies, gravitational grooves and rotational rhythms, The DayNites soulfully shine across the metro Detroit stratosphere.

The Detroit-Ypsilanti R&B-rock sextet of Kristianna Bell (vocals), Ryan Greene (keys, piano), Tim Blackman (bass), Shaun Maazza (guitar), Erich Friebel (drums, percussion) and Rick Coughlin (guitar) share reflective stories about love, growth, freedom and wisdom on their celestial, self-titled debut EP.

“When I was writing, it was just things that I was going through at that time in my life. It wasn’t like one main theme. It was like, ‘This is how I’m feeling, and these are the words that are coming out right now.’ I would say listen to the words and the instruments, feel the music and let it take you somewhere,” said Bell, who’s the band’s primary lyricist.

“We all have a take on everybody’s liking, and we put a little bit of something from everyone into what we do. For the first album, it was just me writing the words. But for the music, it was all the guys working together and putting their own spin on their instruments to see what worked well together.”

Available through the band’s new website, the EP’s five emotive DayNites tales unearth a deeply personal universe filled with contemplation, consideration and transformation. The lush, dreamy opener, “Cherry Blossom,” provides a welcome, cosmic escape into the relatable thoughts, feelings and concerns of a lost soul.

Palpitating drums, intense hand claps, exuberant bass, glistening intergalactic synth and fervid electric guitar reveal the psyche as Bell sings, “But I know I need to come down/Collect myself somehow/Unconnected from the physical being of my perspective/The only thing I could create was hella questions/Answers too far off to see/Searching for something that would make my soul complete.”

“It’s about trying to find ways to escape realities that I didn’t want to face. The song is pretty upbeat, and people love it, but at first it was my least favorite song because of what it made me think of every time I sang it. Once the song was recorded, it had a different feeling to me, and now I love it. I’m no longer in that place so I can listen to the song from a different perspective,” Bell said.

While Bell experiences an existential crisis on “Cherry Blossom,” she quickly shifts to newfound freedom on the Motown-esque, pro-hooky anthem, “Not Tomorrow.” Throbbing bass, banging tambourine, soulful intricate electric guitar, pounding drums and sizzling cymbals celebrate a much-needed mental health day from work.

“When we wrote that song, we were in the studio, and I had to work at 6 a.m. the next day. I was like, ‘Look, I can’t do this. I’ll be right back.’ I went and called my boss, and I was like, ‘Yeah, I won’t be there tomorrow,’ and I came back in and wrote the song,” Bell said.

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East Grand – Dirty Ol’ Men Bring Clever Rhymes, Fresh Beats to Detroit-Inspired Hip-Hop Collective Album

Dirty Ol’ Men gather in Detroit to record their latest album, East Grand. Photo by Rod Wallace

With East Grand, Dirty Ol’ Men poetically capture the creativity, camaraderie and connection of the Motor City.

The international collective of hip-hop and soul producers, musicians and curators blends clever rhymes, pulsating beats and introspective narratives into 15 compelling tracks on their latest album, East Grand, which dropped Feb. 29.

“I think everywhere we go, we’re very inspired by where we are. I’m always a huge advocate for what’s happening in Detroit and so that drove a little bit of the inspiration as well as the sounds and what we captured while we were here and being together, too,” said Rod Wallace, East Grand executive producer and a metro Detroit hip-hop producer.

“We’ve all had a really huge effect on each other. All of us have very, very diverse styles. You have producers that have very, very pronounced kind of styles that are very noticeable amongst the group, and we’ve rubbed off on each other.”

Last July, Wallace and 14 other hip-hop producers gathered in a Detroit loft at the corner of East Grand Boulevard and Oakland Avenue for a three-day Scratch Magazine retreat to collaborate on tracks for the new album. Dirty Ol’ Men collaborators arrived from Michigan; Ohio; Illinois; Washington, D.C.; Maryland; Virginia, California; Florida; Pennsylvania; Tennessee; and Japan to participate.

Creating East Grand

Together, the producers, musicians and curators brought initial stems, beats and samples to lay the foundation for their fifth collective project while magically capturing the authentic vibes of the Motor City. They also visited local record stores and dug through crates to find alternative sounds that could inspire music for East Grand.

“I think part of what’s built into the culture of digging and sample-based producing is taking the most obscure music possible and trying to pick something out of it. Customarily, we don’t necessarily look for music based on who’s making it, but we look at the potential vibe and sound that could be involved. It may just be something that we don’t have, like something with church bells,” said Wallace, who’s been part of Dirty Ol’ Men since their formation in 2014.

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Equinox Party – Grove Studios Hosts Fall-Themed Celebration for Ypsilanti Creative Community

Grove Studios provides a 24/7/365 rehearsal and recording space for local artists and musicians. Photo courtesy of Grove Studios

For Grove Studios, fall’s arrival calls for an annual celebration of music, creativity and community.

The Ypsilanti rehearsal and recording space will host an “Equinox Party” Saturday to bring artists, musicians, creatives and community leaders together for an evening of networking and performances.

“We had a similar event last year, and it’s like an anniversary party for us. It’s also a back-to-school event celebrating the fall intermixed with networking and performances,” said Erich Friebel, Grove Studios partner and director of operations and community. “We’re going to have people from different support organizations and service providers and feature performances from a variety of rock bands, hip-hop artists and DJs.”

The “Equinox Party” will feature presentations from Grove Studios, Alexis Ford from the Music and Arts Guild, Ypsilanti Mayor Beth Bashert, Dan McPherson from Leaders Must Lead, Leo Casares with Issa Wrap Productions, E-Man Bates with Beats and Brews podcast, Rod Wallace from Double Negative People and RW Consulting, and Taylor Greenshields of Fundamental Sound Co.

“I just want people to take away how welcoming and opening the vibe is and how it’s a place where artists can come and they can create, and it’s not just about coming into a studio space with 55 racks on the wall that are never being used,” said Wallace, who serves as the studio’s lead engineer.

“It’s really a place where true collaboration and true artistic freedom can happen, and there’s a great deal of trust that the owners have in allowing people to come into this space 24/7/365.”

The “Equinox Party” also will include performances from Steve Somers and Friends, Painted Friends, Still in Denial, DJ Nitro, Graham Rockwood and Rockwell Music Therapy artists, Louis Picasso and The Gallery, and Wallace as well as live painting from Doradiaspora and Holly Schoenfield.

“These presentations and performances are from people who use our space and patronize our growth. We’re about a year and a half in at the current location, and prior to that, we had been doing events at Riverside Arts Center,” Friebel said. “Before that, when we were at the Michigan Avenue location, Alexis Ford from the Music and Arts Guild was doing a lot of the booking for us for events there.”

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