Reality Check – 310AM’s Nate Erickson Gets ‘Real to Reel’ on New Revelatory Single

Nate Erickson has released three singles since launching his 310AM solo project last fall.

310AM shows every relationship needs a serious reality check.

The Ypsilanti indie rock singer-songwriter and guitarist confronts this personal challenge in his latest kinetic, revelatory single, “Real to Reel,” which dropped last week via all streaming platforms.

While only two minutes long, “Real to Reel” hauntingly unites the frantic, glistening instrumentation of Two Door Cinema Club with the lush, lingering harmonies of Local Natives.

Vivacious, swift guitars, rolling drums and spirited bass propel 310AM, aka Nate Erickson, toward an overdue conversation, as he emotionally reflects, “The loose ends and disarray/Relay both fear and regret/You ask if you can stay/We both know the answer you’ll get.”

“To me, this song was a way to reflect on how separation can affect a relationship. ‘Real to Reel’ is one of those songs that just came out of nowhere. All the guitar parts and melodies came to me real quickly in a way that I find impossible to recreate intentionally. I hope people find it as cathartic to listen to as it was for me to write,” said Erickson, who wrote, recorded and mixed the track himself.

“Real to Reel” single artwork

Erickson also vividly depicts the succinct “Real to Reel” struggle through a refreshing Marian Obando animated video, which chronicles the relational scuffles of Millennials living in the city. Frustrated couples and friends navigate urban life and ride a double-decker bus in search of answers.

“I found her work through a band called Dead Rituals, and she did a music video for their song ‘Closer’ that I really enjoyed. I’ve wanted to do an animated video for a while, and some of my favorite music videos are animated – ‘Paranoid Android’ by Radiohead and ‘Open Passageways’ by All Them Witches. I reached out to Marian to see if she would be interested in working together and loved the ideas she had for the project,” he said.

As a newly-timed solo project, Erickson has released a trio of striking 310AM singles since November, including the dreamy, atmospheric guitar-driven track, “Paint Me Red,” and the escalating, divisionary anthem, “Expectations of a Failed Equation.”

In August, Erickson departed the indie rock trio After Hours Radio, which released two EPs, built a strong regional following and launched a well-respected, do-it-yourself (DIY) basement venue, The Late Station, in Ypsilanti.

Through 310AM, Erickson seamlessly combines Midwest indie rock with propulsive pop-punk emo sensibilities and seeks inspiration from Taking Back Sunday, My Chemical Romance and Jimmy Eat World. His growing catalog of tracks also creates a sense of nostalgia for the emo-alt glory days of the early-2000s.

With a modern outlook on a nostalgic sound, Erickson continues to write and record new 310AM tracks and collaborate on demos with Mark Bosch, vocalist-guitarist for the Ann Arbor indie rock quartet Stop Watch.

“I have rough demos for four or five 310AM songs now that I would love to put together into a new EP this year. I feel that my writing is getting stronger with each track, and this next EP will take the 310AM sound in a really cool direction. Hopefully, I can use this time of isolation to make some progress on those,” Erickson said.

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