Released today, the video adds an emotive, solid layer to the Hamtramck indie folk sibling duo’s wistful debut single, which dropped Feb. 19. It features sisters Alison Wiercioch and Tessa Wiercioch firmly planted in the middle of a sparsely furnished living room while people and objects move around them.
“We’re going to give our roommate Molly a shout-out. We were sitting together back in October, and we said, ‘Gosh, we really want to do a video for this song, but we have no idea what we should do.’ We were shooting off ideas, and Molly said, ‘How cool would it be if you two were in a room and things were moving around you, but you remained at a standstill,” said Alison Wiercioch.
With an initial video blueprint in mind, Jackamo contacted high school friend and director Zach Noonan to bring the “Foundations” concept to life. The Wiercioch sisters developed the video’s storyline and creative approach with Noonan over multiple Zoom calls until he emerged with a script.
“Zach drove around listening to the song, and that’s how he found his creative juices. The song really resonated with him, and when we got his script idea, we were enamored. Zach was the one who had the idea of having different sets,” said Tessa Wiercioch.
Throughout the “Foundations” video, Jackamo and Noonan seamlessly showcase three visual scenes to bring the track’s raw vulnerability to life. The initial living room scene features the Wiercioch sisters singing next to each other as a large stone fireplace provides additional emotional support.
Next, it quickly transitions to the gallery scene as Jackamo kneels together singing on the floor while extras move pieces of their mother’s artwork in and out of the room. The camera continues to circle around the duo into the “nothing scene” as they strongly embrace one another while the extras struggle to pry them apart.
“Zach brought his friend Liam Adams in as the videographer. The entire video is one shot, and they made that light themselves. We told Zach we wanted it to look like the golden hour, and he said, ‘I can definitely make that happen.’ They had their lights fixed up, and that’s the light that’s showing in the camera,” said Alison Wiercioch.
Along with Noonan, Adams and a cast of extras, the Wiercioch sisters filmed the “Foundations” video inside their Howell childhood home. One of the video’s most eye-catching objects includes a white two-story birdhouse that’s shifted throughout the living room. In a sense, the birdhouse captures the structural spirit of the larger home and encapsulates the essence of the track.
“That was Zach’s idea, and he clung on to the fact that we want our song to be taken however the listener takes it. The birdhouse was another object that we could move, but the table it sits on is still there. Somebody moves the table at one point, and that spoke to me. The house is already gone, but the table or the foundation is still there,” said Tessa Wiercioch.
Jackamo keeps their “Foundations” intact as they lie together on the home’s hardwood floor at the video’s close. It’s a subtle reminder the Wiercioch sisters are ready to build additional levels throughout their evolving musical framework.
“We hope it doesn’t make anybody think too much of what they’re supposed to feel in the song. We’ve had a couple of people who have said and thought different things about the video. It’s fun and exciting for us to hear people’s new perspectives,” said Tessa Wiercioch.